6 Easy Ways to Make Your Instagram Blow Up

As a make-up artist and bridal hairstylist, winning at Instagram is one of the best ways to get your work seen.

Free, global and simple! You can reach an audience that you would never usually have access to. But how do you stand out? How do you get YOUR grid noticed? We’re going to share with you 6 easy ways you can make your Instagram blow up.

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NETWORK

The easiest way to get your Instagram noticed is by reaching out to like-minded accounts. Follow, like and comment. By engaging with accounts similar to yours, by responding to comments left on their post, you’ll likely find that your follower count will steadily rise.

Don’t waste your time chasing followers that aren’t into what your account is about – although it’s great to have lots of followers, engagement is much more important. Make sure you target people that will want to see what you’re offering and who will like your posts.

Contact bloggers and well-known Instagrammers from your local area and offer them a free hairstyle or makeover in return for photos being shared on their feed. If you can get an endorsement from someone with a ton of followers, you’re sure to see you account explode!

Reach out to local wedding planners/venues – remember, to be successful concentrate on networking with people who are relevant! The more you participate in the Instagram world, the more human your account will feel.

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BE AN ATTENTION SEEKER

It’s all well and good networking, but to make people want to follow you, you have to stand out! Go bold with the styles you post, throw in some out of the box ideas and only ever showcase your best work.

Always consider the way you’re presenting your posts as a whole. Don’t just think about the posts as individual images, think about your grid more as an overall album. Choose a theme, stick to similar filters and create flow with a colour palette. You want an image you post to be instantly recognisable as yours with a signature look.

Keeping a signature look going throughout your feed will give your account fluidity and integrity. You are showcasing your creativity with your hair and make up styles, so let your Instagram reflect this.

Try and trigger and emotional response with your post if you really want to connect by sharing news and asking for feedback. It’s all about engagement.

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HASHTAGS

Whether or not the world of hashtags is new to you, it is important to know that there is a clever way to use them!

Pick carefully. Don’t use hashtags that are too common otherwise you’ll find your posts are getting lost amongst hundreds of other posts. Use relevant tags and use them sparingly, for example, if you’ve been at an event like a wedding fair use a hashtag to connect with others who also attended. Tag in the organisers or the venue. You’ll find that people who saw you at the event will be reminded of your work.

You can also use hashtags to mention great products you’re using as another great way to bring like-minded traffic to your page.

Regularly search hashtags to stay up to date and on trend. You may discover a thread you weren’t aware of which will open up a whole new group of followers!

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BE CONSISTENT

Make sure you post regularly, but don’t go crazy and spam the feed. If you don’t post often enough, your followers will lose touch but if you post too often, they’ll get fed up and may unfollow. It’s all about balance.

Posting once or twice a day is great but always quality over quantity! It’s also a good idea to be consistent with the types of posts you put out. If you only ever post photos of your work but then throw in a photo of your avocado on toast, you risk confusing your brand. Think about the image you want to create, and stick to it.

Keep your aesthetic at the core. You want it to be obvious what your account is ‘promoting’ without selling – you want your audience to quickly connect with your content and know right away that they love what you’re doing enough to follow!

Think about the time you post. Posts uploaded in the early hours are likely to be missed, so consider when your target audience is most likely to be scrolling through their feed and then go for it!

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SHOUT OUTS

Collaborate with similar accounts and give them a shoutout for one in return. If you have a similar audience, you’ll find that their followers will soon become your followers too!

Be sure to ‘promote’ accounts you genuinely like and feel your audience will too. Don’t risk alienating your followers with random shout outs or shout outs to users who don’t have the same ethics are you.

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PROMOTE YOURSELF

If you already have a following on Facebook or Twitter remember to promote your Instagram there too. You’ll likely gain a small following of friends and family to get you started.

Don’t be shy in asking them to share your account with their friends and family. They’ll be happy to help and its free publicity! Speak to brides you’ve worked with and ask for a mention in one of their posted wedding photos – this is another great way to get your work seen, particularly by prospective clients.

Your username is more important than you might think. This must represent who you are and what you do, so people get the idea at a glance, but at the same time it must be interesting enough to make them take notice among all the others.

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If you want to invest a little money into promoting yourself, you can use Instagram to help you get extra followers or engagement. Simple to set up and with the option to set a budget, you don’t have to worry about expensive advertising costs. By following those 6 easy tips you’ll be sure to become a successful instagrammer!

Read our blog How to Take Instagram Worthy Photos for more amazing tips!

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Once you’ve built up a following, you want to do everything in your power to keep them! Other than all the tips above, the work you choose to feature is just as important. Try to keep your feed full of photographs that really show off your skills. Every single image counts – think of it like a shop window, or a portfolio. One dud image can put potential clients right off.

Other than being great at what you do by training with us here at Create Beautiful Hair, the best way to grab attention and keep it is to display beautiful looks that are hot right now and trending.

To inspire you, we’ve put together a list of Instagram worthy hair and make-up ideas you can play around with to really take your feed to the next level!

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PIERCED HAIR

Yes, kind of weird, but ‘Hair Hoops’ are huge this summer. Metallic everything is back in a big way again this season, so this is unusual way to add accessories to a look is a unique take on bringing some extra stand-out shine to your bride.

Be creative and experiment with different sized rings and different colours to find a look to suit your bride. This is a very bold look so you need to choose the right sort of bride, but paired with a beautiful braid, it would a be mind-blowing bridal look!

PASTEL HAIR

It can be tempting to play it safe with hair colour for a wedding day, but beautifully soft pastel hair can look incredible with the simplicity of a white dress. Pastel pink, pale purple, mint and cool grey could be just what your bride needs to make her feel like the star of the show. For the alternative bride, why not suggest some hair chalks at the trial?

Nervous about trial runs? Find out how to ace them here.

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GRAFFITI LIPS

Now, this may work best for a wedding themed shoot rather than for an actual wedding day, but to really get people talking about your work go super edgy with a graffiti lip. You can keep it fairly subtle and opt for a rainbow design or go full wedding day extreme and have ‘I do’ written on the lips.

 

FACE GLITTER

Another Instagram favourite is face glitter – you can keep it subtle or go completely over the top. If your bride has opted for a festival-style wedding then you could definitely make it work. Or think about a second look for the evening – a super fun way to go from ceremony to reception! Be true to your brand and keep your loyal followers interested. A strong Instagram following can be life changing for a small business. Be brave. Be bold. Be different!

Discover more expert tips on how to crate an amazing Instagram feed for your business

Building Your Online Bridal Hair Portfolio: How to Take Instagram-Worthy Photos

We all know that these days, our online presence is integral to having a successful business. Brides love to flick through magazines, but when it comes to finding bridal hair inspiration and booking their bridal hair and makeup artist it is now almost always off the back of an amazing online portfolio and lots of 5* reviews.

Instagram is the perfect platform for bridal hairstylists, essentially offering a shop window for the world to browse. The only problem is, there is an awful lot of competition you’ll be going up against. This doesn’t mean that you can’t make Instagram work for your business, it just means that you’ve got to go at it like a pro and really make the most of all it has to offer.

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As an image-based platform, your Instagram photos MUST be exceptional. Taking clean, clear, bright images with a strong sense of your brand is the first step you must take to create an online portfolio that gets those all-important views, follows and shares.

As a bridal hairstylist, you will have loads of gorgeous things worth taking photos of: your amazing hairstyles; accompanying bridal makeup; beautiful hair accessories and bridal wear and not to mention those stunning brides in their fabulous wedding locations (just make sure that you get their permission first!). It’s just a matter of knowing how to take those photos and edit them in such a way that it makes a winning image.

Fortunately, there is a science behind this. You don’t have to be the best photographer in the world with a fancy photography kit to take Instagram-worthy photos for your online portfolio, you just need a bit of insider info, which we’re going to share with you in today’s blog.

Use these tips that are easy enough for anyone to follow to build an online bridal hair portfolio on Instagram that will make a huge difference to your business…

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Need a Portfolio Photoshoot?

Take Our 4 Day Course, complete with a Pro Shoot!

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Make a Plan

Going at Instagram all slap-dash and spontaneous might seem like a great idea and it’s fine if that’s way to do things on your personal account, but your business account, as with anything work-related, is always far more effective with a proper plan of action.

Before you even set about uploading your first post on your business Instagram, you’ll seriously benefit from figuring out what you’re doing there, who you’re targeting, and what your brand is about.

Even an individual hairstylist or makeup artist should consider themselves a brand to grab the attention of your target audience. Think big, be big!

Once you’ve done this and your stream is full steam ahead, you may even want to consider preparing and scheduling your posts, rather than just doing it as and when. This way, you can make sure that you keep in line with your plan at all times and you never miss a valuable day of Instagramming!

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Always Well Lit

One way to make sure that your photo looks terrible is to take a snap in poor lighting. Don’t do it! There’s simply no reason to and it never looks good.

You don’t need to have a full studio set-up to take beautifully lit images; often natural lighting is the best source of light there is. If you’re taking a photo of a client to put on your Instagram, ask their permission first of all and then ask them to step into a well lit space, whether that’s at a window or outside.

Your chance to draw in potential clients on Instagram comes down to what your photo looks like as a tiny thumbnail in-amongst all the other pictures and a dull, dark, poor quality images simply isn’t something that anyone is going to want to take a closer look at.

Do you work justice and take a few extra minutes to take a photo worth posting, otherwise it’s really not worth taking atall.

Thinking about doing a bridal hair photo-shoot?

Read our expert tips on how to do it right

Embrace Negative Space 

Just as an image needs to be well lit to capture the eye on Instagram, it also needs to be appealing to look at and often background clutter is enough to make people scroll on. A messy photo can be hard to take in and it certainly won’t help to highlight your beautiful styles.

A gorgeous backdrop or even a behind the scenes shot can work really well, but you’ll notice on some of the most successful Instagram feeds that images with very little going on in it other than the main subject are frequently the most popular. This is down to the magic of negative space.

Embracing negative space basically means not shying away from empty areas in a photo. Try standing your client in front of a plain white wall, or completely clear the space around them for a more aesthetically pleasing image. This also works really well for product and tool shots, if that is something you would like to try.

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Use Editing Apps

If you think that your favourite Instagrammers upload photos fresh out of their camera or phone, think again. It is very rare that a fabulous image is free from editing. It might be just some very subtle tweaking of the light balance, details  and contrast or it could be quite a bit more.

Don’t freak out if you’re not a photoshop whizz-kid. Thanks to a bucket-load of nifty apps that you can now download straight to your phone, photo editing is easy.

We love Snapseed for it’s straightforward, user friendly tools that can transform a photo in a matter of minutes. Pinpoint areas to light up or dim down, bring out the vibrancy or add a filter or frame for a fun effect.

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Want to know more about how to win at Instagram?

Read our business Instagram tips…

Be Consistent

Following on from our point on editing your images, when doing this, do your best to keep your editing consistent throughout your Instagram feed.

Take a look at Instagram streams you follow and observe how all of their photos have a strong look carried through them. This might be down to their photography style or, more commonly, it is down to keeping their editing choices the same throughout.

Throwing in random filters for each post can leave your feed looking haphazard and messy. This is not something that people enjoy looking at! You need to consider your stream as a whole, like a book or a shop window and dress it accordingly.

Choose a signature look and stick with it for best results.

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Use Your Phone Features

Aside from editing apps, your phone actually comes with some clever in-built features that are designed to help you take a better photo. There’s nothing complicated about it and they’re well worth using, so start today!

The latest iPhones have a portrait mode which will give you fabulously crisp clear images of the hair and makeup and will actually blur out the background so even clutter in the background looks good!

Alternatively, turn on your grid function. This brings up a square grid whenever you go to take a photo, which means that you can line up your subject in a far more symmetrical way or draw attention to bits you want to stand out. Pro photographers will tell you that keeping the main point of interest right in the centre or in a corner surrounded by negative space is the best way to utilise this.

Burst mode is another good one to try out if you’d like to capture some action shots at an event. This feature will allow you to use a fast shutter speed to take lots of quick images – you can then choose to best moment to save and use.

Learn these hair-up styles & lots more

on our 2 day bridal hair course

London  Birmingham  Manchester

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Keep it Simple

Over-edited shots can be very unappealing, particularly if you’re not that great at doing it. Be conservative with filters and how strong you make them – less is more.

Maintaining a more natural look with subtle changes to bring out the very best in a photo is the best way to go for a stunning Instagram feed.

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Practice & Play

Just like we say with bridal hairstyling, practice makes perfect, so always be taking photos. If you want to improve a skill, there’s no better way that by playing around with it, having fun and doing it every day.

Make taking creative photos part of your daily routine and take time to really look at your favourite Instagram feeds and emulate the look they’re using. Eventually, you will develop your own style, but experimenting with looks that you know you like and trying to understand what makes them work is really helpful.

Practice, practice, practice! You’ll get better all the time.

Practice Makes Perfect!

Keep practicing your bridal hair skills…

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Look for Moments

If you’re not used to taking photos, you might find yourself waiting for a shot to present itself to you, but really it’s down to you to go looking for the moments.

Switch on your creative brain and always keep an eye out for Instagram-worthy moments – something that tells a story, something that shows emotions or something that just looks gorgeous!

Use your eyes before the lens and consider the best composition, lighting and angle before taking a picture. This will help you take less throw-away photos and more worth using, making your time choosing which to upload far more efficient.

The more you train yourself to do this, the easier it will become. Start looking at the world through a photographer’s eyes. You’ll be amazed at how quickly your skill develops.

How to Win at Instagram for a Serious Bridal Hair Business Boost!

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Most of you will probably have an Instagram account for personal use, but if you’re not signed up and making the most of this fantastic social media platform for your Bridal Hair Business, then you’re missing a great opportunity.

 

Instagram has recently made it so that you can set your account up as a business account and receive access to insights about your posts, making tailoring your uploads to get the best audience response possible even easier!

online bridal hair course

As a career that has the potential to offer you some really gorgeous images, Instagram is one of the best marketing options for Bridal Hair & Makeup Artists all over the world and with an estimated 500 million users, this is a free advertising opportunity you can’t afford to miss out on! But as with all social media, it’s not as simple as setting up your account, uploading gorgeous photos and waiting for those likes and followers to roll in: if you want to grow your business, you’ve got to learn how to work your Instagram feed for the win.

 

Find out how to take the photos you need for a successful Instagram account on on blog ‘How to Take Amazing Photos for your Social Media’

 

Ready to transform your Instagram feed into a new avenue for success? Here’s how to win at Instagram for a serious Bridal Hair business boost…

Know Your Goals

 

When launching an Instagram feed for your business, you need to treat it as the marketing tool it is and work out some kind of plan to stick to that will help to reach your goals, but before that, you need to know what your goals are!

Do you plan on using Instagram to showcase your work to your customers and potentially generate new leads? Do you want your feed to be a ‘behind the scenes’ access point or more of a portfolio? Or is your main goal just to get the followers in and decide what to do next once you’ve got a small audience set up?

Once you’ve figured out what you would like to achieve from setting up a business Instagram, you can then start making plans for more specific goals, such as how many followers or likes you aim to get in a month or how many photos or videos you would like to try and upload. Having structured goals will help you achieve what you’re setting out to do, in the long run.

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Use Business Insights

 

As of 2016, Instagram introduced their new business platform with built-in insights for users to work with to really get the most out of their posts. Business accounts are not so much about what you want to post, but more about what your audience wants to see and these insights can help you figure out what that is.

Start off by trialling different types of posts to see what sort of response they get: videos, motivational posts, behind the scenes, portfolio shots, pics of your clients and maybe even a competition! This is a great way to quickly figure out what your audience enjoys, particularly when teamed up with trending hashtags.

You can take insights one step further and download a separate tool, such as Iconosquare, to monitor all of your posts closely, including success of hashtags and overall growth.

 

Top Tip: If you want to make sure that all of your posts are as good as they can be, write yourself up a ‘content calendar’ so that nothing is left to spur of the moment, rush entries.

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Optimise Your Profile

 

As a business feed, your Instagram needs to essentially be used as a shop window. No mess is allowed and everything needs to be clear, user-friendly and on brand.

Make sure that your username is recognisable and obviously representing what you have to offer, as this is going to be how people find you! Ensure that your profile is PUBLIC, not private; add your full business name into the ‘name’ section in settings and include a link to your website in your bio. It’s great to change this link up sometimes too, in line with a call to action in your posts. For example, if you’re asking people to read your latest blog, put the direct link to this in your bio.

When you post, you can optimise these too by adding your location, posting relatable content, using trending and relevant hashtags, only uploading beautiful images and asking your audience to do something ie. Comment or read your blog.

 

Need a website to link to or help with a blog to help promote your business? Visit www.seotrotblogs.com and contact Ruby quoting ‘Create Beautiful Hair’ for special student discounts on her services!

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Always Use Hashtags

 

Hashtags are a must for getting your pics out there, but they have to be relevant to your post or you may end up losing followers rather than gaining them!

Take a look at some of the top Bridal Hair & Makeup Artist feeds and see which hashtags they are using. Do this regularly, as these are constantly changing.

You could even start up your own brand hashtag and try gaining some popularity by encouraging others to use it too. If you do this, it has to be unique to you and your brand so that you don’t end up overlapping with the competition!

 

Love these tips? Don’t forget to share with your friends!

Bridal & Party Hairstyles

created by our students!

Whether you’re a total beginner at creating gorgeous bridal hairstyles or a pro hairdresser with year’s of experience. . .

our online bridal hair course, 2 day and 4 day bridal hair up courses

will equip you with amazing skills and techniques to enable you to put together styles you never could have imagined doing before!

After attending our courses, our students who have come along to start their vocation or revive it, go on to enjoy a successful career as a hairstylist . . 

be it as a bridal hairstylist, working on film sets or fashion shoots. . 

and we love seeing their beautiful work!

2 Day Bridal Hair Course

 

Our 2 day hair course is available in London, Manchester, Bristol and Birmingham  and is suitable for all experience levels!

This is an intensive and very ‘hands on’ course which is both fast paced and thorough.

You will be creating your first style on our superb quality 100% human hair training heads before lunch on day one and enjoying in-depth demonstrations on live models by award winning bridal hairstylist, Pam Wrigley.

 

Take Pam home with you after your course!

Get 6 months online Bridal Hair Membership so you can keep on learning great bridal hair styles with Pam even when you get home!

 

Upon completion of the course, you will be awarded an AQA UAS Certificate Of Achievement

4 Day Bridal Hair Course

Our 4 day hair course is available in London, based in the heart of Londons Theatre land – it’s easy to get to for anyone travelling from anywhere! Training takes place in our professional photography studio  – with lots of lovely natural light – perfect for creating wedding hairstyles and also for your professional portfolio photoshoot – which you will get with our models on the final day!

 

Live models & Photo shoot

Our 4 day course you’ll get the chance to practice on live models (provided by us) so that you get lots of practical experience working with real people who love having their hair styled.

 

We’ll show you how to create the right foundations and how to apply the correct securing and techniques to create ANY style, rather than just coming away with a few set looks.

 

1 year’s online bridal hair training

Consolidate your learning get an additional year’s online bridal hair training

 

Over 1500 minutes video footage,

LIVE Bridal Hair Webinars – Learn new bridal hair styles with Pam

1 full year of 1-2-1 support & advice.

Online Bridal Hair Course

Our certificated online bridal hair course is available worldwide!

With over 60 full length tutorials and 100s of ‘quick tip videos’, our online hair course is designed for all experience levels:

 

Over 1500 minutes video footage,
LIVE Webinars – Learn new styles with Pam Wrigley
Unlimited 1-2-1 support & advice.

 

You can start right at the beginning, learning how to prep the hair and set rollers, or jump right in and start creating beautiful hairstyles!

Pam will always be there to help, with 1-2-1 guidance at the click of a button with our ‘Ask Pam’ tab.

 

We offer 6 & 12 month memberships starting at just £199, with AQA UAS Certificate of Achievement.

Bridal & Party Hairstyles

Here’s a selection of stunning bridal, wedding & party hairstyles that our students have shared with us on Instagram, since attending one of our courses.

If you’re one of our students on Instagram, we would love to see your hairstyles too! Follow us @CREATEBEAUTIFULHAIR and tag us in your photos….