5 New Years Resolution to Boost Your Career as a Bridal Hair Stylist
Just because we’re in February now doesn’t mean that we’re going to let you off no sticking to your new year’s resolutions! We’re good like that.
Here at Create Beautiful Hair, we’re not so keen on the old half-hearted diets and expensive gym memberships that never get used, for us, it’s all about what we can do to grow our business and continue to thrive as a Bridal Hair Stylist.
Knowing what to do to help your career progress can be a tricky one. You might be just starting out or perhaps you feel as though you’re ready to expand into bigger and better things. Whatever stage you’re at, it’s always good to be thinking ahead, from knowing all the hottest trends to picking up more and more work, so we’re going to let you in on all of our best industry secrets to keep your business booming – even during the quiet, winter months…
First thing’s first: if you’re not online, get online.
By that, we mean a website, a Facebook business page, a business Instagram account…the lot! If you’re not accessible on the world wide web, not only are you going to be impossible to discover but clients already considering you will lose faith that you’re their best choice.
Having a really sharp, professional looking website with all the necessary info on helps to build trust and reliability before a bride even makes first contact. If you don’t have a website, or at the very least a business page on Facebook with lots of great reviews, then a bride is going to start wondering if you’re experience enough or even ‘legit’.
Get gorgeous photos up in an easy-to-navigate online portfolio, list your prices, make sure that your contact details are clear and simple to find and provide some information about yourself too – your brides-to-be want to get a feel of their bridal hair stylist and know that they are qualified, friendly and confident.
Online reviews are crucially important these days, so if you haven’t got any of those yet it’s time to get to work getting some out there! Create some stunning styles for family and friends and ask them to leave reviews on your Facebook page and on Google+ reviews too.
Don’t be shy about getting in touch with old clients either to ask them to put one up as well. Send an email with the links they need to take them right to the review page to make the process easy as pie.
Invest in Yourself
Anyone who works hard and sticks at their passion WILL get a ‘big break’ at some point, but it can take a little while to get there. The most important thing you can do as you make your journey as a Bridal Hair Stylist is to invest in yourself and be learning, continually.
Always be practicing, always be discovering new styles and techniques. Our Online Bridal Hair Course is a fantastic way to keep your head in the game even when things are a bit quiet. You can spend your free time brushing up on everything from correct kit care to the perfect blow-dry. Never rest on your laurels – if you want this, you’ve got to put the time in.
Go to Events
Hiding yourself away and hoping that the work will just come to you is not great business practice. If you want to be a successful Bridal Hair Stylist you’ve got to put yourself out there, get known and if you get the opportunity, show off your skills!
Wedding fairs can be an excellent place to source new clients, so start researching upcoming events and aim to get booked into at least one. Attending the big hair events such as Pro Hair Live and the Bridal Exhibition is invaluable too – pop along, take in some seminars and catwalks and mingle. Make those contacts!
Even if you’re struggling to get paid work, don’t be down about it, just use that time to assist wherever possible (this often will lead to paid work!) and stay focused when you do. There’s no point going along to work but not paying enough attention to learn anything: watch how to lead stylist does things, stay on top of what products and tools he or she might need next and be brave enough to jump in if they ask you to.
As a Bridal Hair Stylist in such a competitive industry, it’s up to you to think outside the box to get more work. Get in touch with PR companies, magazines, other hair stylists or makeup artists and event teams and ask if they are looking for a hair stylist. You never know – you might make a career-changing call at exactly the right time!