How to Win at Instagram for a Serious Bridal Hair Business Boost!
Most of you will probably have an Instagram account for personal use, but if you’re not signed up and making the most of this fantastic social media platform for your Bridal Hair Business, then you’re missing a great opportunity.
Instagram has recently made it so that you can set your account up as a business account and receive access to insights about your posts, making tailoring your uploads to get the best audience response possible even easier!
As a career that has the potential to offer you some really gorgeous images, Instagram is one of the best marketing options for Bridal Hair & Makeup Artists all over the world and with an estimated 500 million users, this is a free advertising opportunity you can’t afford to miss out on! But as with all social media, it’s not as simple as setting up your account, uploading gorgeous photos and waiting for those likes and followers to roll in: if you want to grow your business, you’ve got to learn how to work your Instagram feed for the win.
Find out how to take the photos you need for a successful Instagram account on on blog ‘How to Take Amazing Photos for your Social Media’
Ready to transform your Instagram feed into a new avenue for success? Here’s how to win at Instagram for a serious Bridal Hair business boost…
Know Your Goals
When launching an Instagram feed for your business, you need to treat it as the marketing tool it is and work out some kind of plan to stick to that will help to reach your goals, but before that, you need to know what your goals are!
Do you plan on using Instagram to showcase your work to your customers and potentially generate new leads? Do you want your feed to be a ‘behind the scenes’ access point or more of a portfolio? Or is your main goal just to get the followers in and decide what to do next once you’ve got a small audience set up?
Once you’ve figured out what you would like to achieve from setting up a business Instagram, you can then start making plans for more specific goals, such as how many followers or likes you aim to get in a month or how many photos or videos you would like to try and upload. Having structured goals will help you achieve what you’re setting out to do, in the long run.
Use Business Insights
As of 2016, Instagram introduced their new business platform with built-in insights for users to work with to really get the most out of their posts. Business accounts are not so much about what you want to post, but more about what your audience wants to see and these insights can help you figure out what that is.
Start off by trialling different types of posts to see what sort of response they get: videos, motivational posts, behind the scenes, portfolio shots, pics of your clients and maybe even a competition! This is a great way to quickly figure out what your audience enjoys, particularly when teamed up with trending hashtags.
You can take insights one step further and download a separate tool, such as Iconosquare, to monitor all of your posts closely, including success of hashtags and overall growth.
Top Tip: If you want to make sure that all of your posts are as good as they can be, write yourself up a ‘content calendar’ so that nothing is left to spur of the moment, rush entries.
Optimise Your Profile
As a business feed, your Instagram needs to essentially be used as a shop window. No mess is allowed and everything needs to be clear, user-friendly and on brand.
Make sure that your username is recognisable and obviously representing what you have to offer, as this is going to be how people find you! Ensure that your profile is PUBLIC, not private; add your full business name into the ‘name’ section in settings and include a link to your website in your bio. It’s great to change this link up sometimes too, in line with a call to action in your posts. For example, if you’re asking people to read your latest blog, put the direct link to this in your bio.
When you post, you can optimise these too by adding your location, posting relatable content, using trending and relevant hashtags, only uploading beautiful images and asking your audience to do something ie. Comment or read your blog.
Need a website to link to or help with a blog to help promote your business? Visit www.seotrotblogs.com and contact Ruby quoting ‘Create Beautiful Hair’ for special student discounts on her services!
Always Use Hashtags
Hashtags are a must for getting your pics out there, but they have to be relevant to your post or you may end up losing followers rather than gaining them!
Take a look at some of the top Bridal Hair & Makeup Artist feeds and see which hashtags they are using. Do this regularly, as these are constantly changing.
You could even start up your own brand hashtag and try gaining some popularity by encouraging others to use it too. If you do this, it has to be unique to you and your brand so that you don’t end up overlapping with the competition!
Love these tips? Don’t forget to share with your friends!