To be a successful Bridal Hair and Makeup Artist, a great online presence is a must and gorgeous photos of your work on your social media plays a major part in that.
Gone are the days when having some fab shots in a physical portfolio was enough; now, that portfolio needs to be bigger and better than ever and it needs to be accessible for the world to see, especially on social media.
Social media has the potential to be a fantastic tool for anyone in business, particularly when a part of your business is producing amazing visual work, as it is for Bridal Hair and Makeup Artists. However, it’s no use just taking some quick snaps of your hair and makeup creations, sticking them up on your social media feeds and hoping for the best! There are certain rules you need to follow and techniques you must employ to get your photos really working for you.
How to Take Fantastic, Sharable Images
The first step to successful social media pages for your business is to have amazing images of your work that are good enough for people to want to like and better yet, share with their friends.
Blurry, dark and cluttered photos are not going to grab the attention of anyone and they’re certainly not going to showcase your work in any way shape or form, so it’s time to get savvy about what you’re posting. If you have a DSLR camera or the opportunity to collaborate with some skilled photographers, take full advantage of that!
The more professional-looking the image, the better; but if you are taking your own photos, here are some points to consider:
Use Natural Light
Is your model well lit? Lighting can make a monumental difference to the overall result, so think about this before taking any photo. Ideally, you want to use as much natural light as possible to avoid any orange tones that room lighting can create, but avoid direct sunlight as this can make a photo very overexposed.
Think About Composition
It’s important to think about what is surrounding your subject, as well as the hair and makeup itself. Make sure that the space around is free from clutter and is pleasing to the eye. This is particularly important for Instagram images as you need your photo to look great even when it’s small and amongst many other photos.
When setting up your shot, try working with the ‘rule of thirds’ using gridlines on your phone or camera. This is a photographic composition principle that says an image should be broken down into thirds, both horizontally and vertically, so you have nine parts in total, making an image more balanced and pleasing to the viewer.
Use Negative Space
Sometimes a close up photo of the detail in your work can be brilliant, but it doesn’t hurt to mix it up a bit with some images taken from further back that utilise negative space.
If you have your model against a clear, open background like the sky or a large wall, it can make your subject really stand out and draw people into your photo.
Don’t Zoom In
If you want a close up, get closer! Zooming in can result in a blurry image and that’s the last thing you want! Your photos need to be clean and crisp, so steer clear of the zoom and instead, try different angles until you find something you’re happy with.
The tiniest tweak of an image can take it from ‘good’ to ‘great’, but you have to do it right! You don’t have to be a pro with Photoshop to get an image looking amazing – there are some fantastic phone apps that are easy to use and can really transform a photo.
Snapseed is our favourite – a free app that gives you all the basics (contrast, brightness, saturation etc) as well as a few other nifty options. The ‘selective’ tool gives you the ability to choose an area of your photo to edit rather than having to change the whole thing, so you can brighten up the background or just the face or hair to bring the whole thing to life without overdoing it.
If you don’t feel confident using an editing tool where you have to do it manually, you can always fall back on trusty filters or apps like Instabeauty to automatically get things looks fab.