How to Get Your Facebook Business Page Working for You
Getting your Bridal Hair business online is great, but simply setting up your social media pages and hoping for the best isn’t going to get you very far. If you want to expand your reach and get your services out to the right audience, there’s a lot more to it…but where do you start?
On the final day of our Bridal Hair Courses Pam Wrigley lets her students in on all of the business secrets that have helped her to become one of the UKs top Bridal Hair & Makeup Artists.
If you’re an online student, this great advice is also readily available to access at your leisure in the form of tutorials and live webinars with our favourite business consultant, Richard Johnson! But for those of you who have yet to become a Create Beautiful Hair student, the business side of things might be leaving you feeling a little perplexed – especially when it comes to social media.
Facebook can be a fantastic tool for both up and coming and established businesses and freelancers hoping to promote their work and services, but if you’ve set up your page and you’ve yet to see the benefit, there’s probably a good reason for this.
We collaborated with Richard Johnson of Spinach Consultancy to pick his brains on how to really make the most of your Facebook business page…
Get Your Facebook Business Page Working for You
Many people fall at the first hurdle when it comes to setting up their Facebook business page, leaving them feeling at a loss when the likes don’t start rolling in. First thing’s first with your Facebook page: it HAS to be strictly business.
Setting up a personal page for your services or simply using your existing personal account to promote your work just isn’t going to cut it – if you want Facebook to work for you as a marketing tool, you’ll need to set yourself up with a business page in the first instance.
Lots of you Bridal Hair & Makeup Artists out there are just a tad tech-phobic, but there’s really no need! Setting up a Facebook business page is really easy:
Log in to your personal Facebook account and open your profile page
Click the ‘Pages’ header in the left navigation
Click the ‘Create a Page’ button
Select ‘Local Business’
Follow the step-by-step instructions, filling in all of the info fields along the way
Focus on Branding
If you take a look at some of your favourite businesses Facebook pages that are successful, you’ll very quickly notice how sharp they all look! There’s no mistaking whos page you’ve landed on or what kind of service or product they offer and this is largely down to branding.
When you’re setting yourself up as a Bridal Hair Stylist, potential clients will see you as vastly more experienced and professional if your social media accounts, website, business cards and all images, flyers, posters etc have strong branding. This comes from having a great logo, a particular font that you use, a colour scheme and even filters or editing styles that you use for your photos.
Utilise the space you have on your Facebook business page to upload an amazing banner as your cover image; a fabulous photo of you, alone or with a client, or a striking logo as your profile picture; and images of your styles or you at work that represent the high-standard that you want to showcase.
5* reviews are really, really important when it comes to setting up a successful Facebook business page. These reviews not only demonstrate to newcomers that you’re exactly the Bridal Hair & Makeup Artist that they need for their Big Day, they also help to bump your page up the search listings, just as SEO does for your website.
If you’re just starting out, offer to do hair for your friends and family in exchange for lots of 5* reviews and once you’re working, always ask your clients to review you if they’re happy! Brides have a lot on their plate, so often it’s best to send them over an email with a link to your page a week or two after their wedding day, giving them a nudge and making it really easy for them.
Keeping your Facebook business pages up to date with stunning photos of your work is a must. Read more about how to get amazing images on our blog ‘How to Take Amazing Photos for Your Social Media’
Use Facebook Ads
Advertising on Facebook by pushing your business page’s best posts, whether that’s beautiful images or a special offer, can be an excellent thing to do, but only when done right.
Don’t be fooled into thinking that the more people that see your page the better! If you select to promote your page in areas hundreds of miles from you, it’s unlikely that those seeing it are going to be interested or ever turn into paying clients. You’ll end up spending a lot more money for very little return. Instead, keep your target audience and area specific to your locale.
Often Facebook Ads works much better for small businesses or individuals if based in more rural areas or in towns with a smaller population. If you’re in a big city, like London or Manchester, you’re less likely to succeed with Facebook Ads as you’re a small fish in a big pond and you’ll be going up against well established competitors.