Great Business Practice Tips for Bridal Hair & Makeup Artists
Following on from our last blog ‘The Trial Run: Make Sure Your Bride is Happy with Her Hair & Makeup’ where we gave you our top tips on how to have fantastic trial runs and secure those jobs, today we’re going to be covering great business practice that will really benefit you before even meeting your clients.
With so much competition out there, it’s more important than ever to be at the top of your game from the word go. Whether you’re constantly practicing new bridal styles to better yourself or getting back to emails faster and more efficiently than anyone else, there are always ways to make sure that you’re the bridal hair stylist and/or makeup artist that your client chooses.
Always try to get back to emails and phone messages quickly, but take your time to make sure your emails come across as friendly and approachable.
A wedding day is such a personal thing, so it’s not just your portfolio that sells you.
Your personality is almost as important to brides as your skill, so give them the chance to get a feel for you as a person, not just another faceless bridal hair and makeup artist.
If you have a standard email reply that you send out to people, always makes sure you adapt it to answer any specific questions she may have asked so that she doesn’t feel like just another client.
Pay attention to detail and make her feel special, right from the first contact.
Bridal Hair – Practice Makes Perfect
If you’re going to be styling hair, ask your client to send you a few photos of the sorts of hairstyles they like in advance. This will give you the invaluable opportunity of being able to practice the styles you know she’ll love before you meet her, meaning you get to avoid those tricky moments where you don’t feel confident in giving her what she wants!
Remember: Practice heads are not quite like the real thing, but they are incredibly useful. There’s a bewildering choice of heads available, so you might get into a bit of a spin figuring out which one to get but whatever length you choose, make sure it is 100% human hair.
We love the Capital Hair and Salon Services practice heads and use these on all of our bridal hair courses. Salon Services are a more expensive and have thicker hair, however, the Capital Hair practice heads (available in our shop!) have hair that is lighter in colour, almost as if they have highlights, which always looks better on camera. If you’re hoping to build up your portfolio or win clients over with photos of your styles on your practice head, this makes a huge difference.
There’s no right or wrong time of year to offer a trial run, but you will probably find that your busiest months will be in the summer as the peak wedding season runs from April to October.
The majority of brides will be happy having their trial 3-6 months before the big day, but if your bride says that she wants her trial 12 months before the wedding, let her. There’s no harm in it and she may be having sleepless nights! It’s part of your job to help your brides feel relaxed and happy and this will be one more thing she can tick off her list. However, if she has the trial too far in advance she may decide to have another one closer to the wedding – that’s no problem but she’ll have to pay again.
If you can, try to start booking your bride’s trials in sooner in the year, rather than later, to keep your summer weekends free for weddings! If you can gently nudge your clients into having their trial runs in January, Feb & March you’ll end up being able to take on more wedding bookings and making more money.
Oh – one more thing about timing – never do a trial run when you’re in a rush! Your bride may have spent years planning her wedding, so make sure you give her the time and attention she needs.
Keep on Learning, Even After Your Training
A bridal hair stylist’s work is never done! Never stop learning new styles and make sure that you’re practicing on a regular basis to stay fresh.
If you’re thinking about joining one of our bridal hair courses in London, Manchester Birmingham or Bristol you couldn’t’ve picked a better time! We now include up to a year of online bridal hair training, support and advice with each booking.
Our online training offers you the chance to learn new styles and practice a wide variety of different styles as many times as you like, as well as offering you 1-2-1- help and advice from Pam whilst you’re learning in the comfort of your own home.
Once you’re an online member, you can also join Pam on her live webinars and get your bridal hair questions answered there and then!