Creating beautiful makeup is one thing, but when you’re applying wedding makeup for a bride about to embark on one of the biggest days of her life you also have to create makeup that lasts.

As a wedding makeup artist, it’s your job to ensure that the bride looks just as gorgeous the moment she walks down the aisle right up until the end of the night, but unless you’re booked to stay on call for the whole day (which is very rare!), you’re going to have to do that without the need for touch-ups.

If you’re new to makeup this may seem like a daunting task, but with the right expert tips and techniques on correct wedding makeup prep, application, finish and products this is more doable than you might think. Join us on our 2 day bridal makeup course to really get to grips with how to do this like a pro…

Knowing how to create a wedding makeup look that stays put through tears, kisses and dancing is just as important as being able to apply makeup beautifully in the first instance – brides want to feel confident that they will look great all day and night, not to mention in there wedding photos! Being able to do this is one key factor to securing further clients via word of mouth.

wedding makeup

Create beautiful wedding makeup that lasts with these top tips:

Perfect Prep


Getting the skin prep right goes a long way to creating a flawless base that doesn’t budge. If you start right, this rest will follow with much more ease.

Firstly, make sure that the skin is clean, dry and well moisturised before you begin. Allow any moisturiser to fully absorb for at least 5 minutes before starting to apply makeup and always use a separate eye cream – this is essential for avoiding under-eye creases.

Next – never skip the primer! Primer is a makeup artist’s best friend and you should never attempt applying makeup without it. Using a good quality face primer will minimise pores and leave the skin looking smooth and supple. When you apply foundation on top of primer, the foundation will cling to the primer, rather than bare skin, so it won’t be absorbed over time and it won’t slide off at the first sign of sweat.

Use an eye primer for eyes, rather than the face primer, for best results and eye makeup that stays put too.

Don’t forget about the lips! They need prepping too. Wedding makeup is all about that flawless finish and the last thing you want is dry looking lips. Apply lots of lip balm and very gently buff the lips with a soft toothbrush or damp cloth.

wedding makeup

Flawless Finish


Once you’ve applied your base, remember to seal it all in with a very light dusting of translucent powder – this will both mattify the skin (shine does not look great in photos!) whilst fixing foundation and concealer. When I say light, I mean light! You don’t want to end up with a dry or cakey effect, so take it easy.

Investing in a setting spray is also well worth it – a light spritz of this will help makeup remain steadfast.

Pick Your Products


Choosing the right products for your client’s wedding makeup is of course a huge part of the task, so do it wisely!

It may seem obvious, but it really does pay to go for makeup that claims to be ‘long-lasting’ and it goes without saying that waterproof mascara is a must.

Try to avoid using ‘illuminating’ makeup, gloss or glitter and anything containing zinc oxide, as all of these things show up badly on camera. Stick to a matte lip whenever possible – gloss will only cause lippie to slide off at the first sip of champagne anyway!